Coffee is one of the most popular beverages in the world, and yet eighty percent of it comes from just twenty five million smallholders. Fairtrade coffee is a way of ensuring that not only can farmers invest in the production of coffee beans of superior quality, but that they are also able to begin building a better life for their communities and families.
At least 25 percent of the Fairtrade premium gained by Fairtrade coffee farmers is invested into improving quality and productivity, and those who choose to purchase Fairtrade coffee are also giving their support to farmers, to help them to deal with the many challenges they are often faced with. These include unpredictable and low incomes, the impact made by a changing climate, and, in some communities that grow coffee, even a lack of food for several months out of the year.
Those involved with Fairtrade coffee gain superior knowledge and understanding of how to protect their local environment, as well as the opportunity to purchase livestock and plants, and grow other crops, in order to be able to put extra food on their tables.
Fairtrade coffee is available to be purchased at a wide variety of different outlets from just about everywhere in the United Kingdom, including, of course, Coffee Soul. Given that there are now more than four and a half thousand Fairtrade products such as flowers, gold, tea and coffee widely available on the market today, it is easier than ever before for coffee lovers to be able to buy Fairtrade.